Louis Vuitton Relaunches Takashi Murakami Line With Zendaya as the Star of a Nostalgic Y2K Campaign

  • December 28, 2024
Zendaya wearing pieces from the re-edition collection against a digitally rendered landscaped background filled with artist Takashi Murakami’s signature vibrant floral motifs. The playful and colorful backdrop perfectly complements the updated designs, paying homage to the original collaboration while infusing it with modern energy. Zendaya’s laidback yet stylish outfit includes flared denim jeans and a cropped white t-shirt, providing a clean canvas that allows the re-edition pieces to truly shine. Adding a chic touch, she ties a white-based monogram LV x Murakami silk BB Bandeau around her neck and completes the look with a white monogrammed Keepall adorned with Murakami’s iconic rainbow graphics by her side.

 

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Both Murakami and Louis Vuitton CEO Pietro Beccari have expressed their enthusiasm for reviving this iconic partnership, pointing to the resurgence of Y2K nostalgia as a key influence. As luxury fashion evolves to capture the attention of trend-savvy, youthful audiences, this campaign aims to strike a chord with both loyal fans of the original collection and a new generation discovering the charm of the Louis Vuitton x Murakami aesthetic.

By enlisting Zendaya—a modern fashion icon—Louis Vuitton bridges timeless artistry with contemporary appeal, creating a campaign that celebrates Y2K aesthetics while redefining luxury for today. The combination of Murakami’s unmistakable artistry, Zendaya’s star power, and the brand’s innovative vision makes this re-edition collection one of the most anticipated fashion moments of 2025.

Take a look at the surfaced campaign imagery and stay tuned for the official release of the Louis Vuitton x Murakami re-edition collection. This nostalgic yet forward-thinking collaboration promises to be a cultural and fashion milestone.

 

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Zendaya stars in Louis Vuitton x Murakami’s newest campaign!
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Categories: Fashion, Fashion Feature
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